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Black History 365 | #10 - Madam C.J. Walker

March 4, 2024

Did you know Madam CJ Walker was one of the first self-made American woman millionaires? She developed a formula that contained Sulphur and the Sulphur healed her scalp. When other women saw the results of her creation she went into business. She set her sights on expanding her market. She began “branding” herself…which is wild given the context. She went door to door with fliers, and business cards. She advertised in black newspapers using before and after photos and testimonials. She built a factory, a laboratory and a beauty school. She employed other women who would become sales agents. This is in the early 1900s! Get that bag!

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